Project / Institutional Websites

Adriana Machado Sander — Institutional Website

Adriana Machado Sander

Editorial-design institutional website for a psychologist, focused on positioning and feminine personal branding.

About the project

Institutional website with an elegant editorial identity for a psychologist specialized in positioning and feminine personal branding. It presents the professional, her working method and contact channels, with refined typography (serif + sans), sophisticated visual hierarchy and optimized SEO.

Highlights

Editorial identity with refined typography
Presentation of method and brand positioning
Technical SEO and structured data
Optimized performance and Core Web Vitals

// TEAM

Who built this project

Role and first-person account from the people who built it.

Leonardo Gomide CPO · Co-founder

Role Editorial design and development

“Adriana's site asked for the opposite of what I usually build: nothing tech-looking, just something elegant that felt like her. I went with an editorial design, serif typography and plenty of breathing room. It was a project of little code and lots of fine-tuning, which is exactly what I enjoyed about it. Every typographic detail showed in the final result.”