Project / Institutional Websites

Start na Protensão — Landing Page

FS Protensão

High-converting landing page for FS Protensão’s technical post-tensioning course, with technical SEO and structured data.

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Start na Protensão — Landing Page — preview

About the project

Conversion-focused landing page for an online post-tensioning course. Sales-oriented structure — pillars, modules, instructor and pricing — with integrated external checkout, full technical SEO and structured data (Course, FAQ and Organization) for maximum search visibility. Industrial visual aligned with the civil engineering sector.

Highlights

Conversion-oriented structure (pillars, modules, offer)
Technical SEO and structured data (Course, FAQ, Organization)
Integrated external checkout
Optimized performance and Core Web Vitals

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Who built this project

Role and first-person account from the people who built it.

Leonardo Gomide CPO · Co-founder

Role Development and conversion structure

“A course landing page has one job: selling. So every section was built to support the purchase decision, from the course pillars to the pricing, with the external checkout coming in without friction. I also structured the Course, FAQ and Organization data so the course would show up well on Google from day one.”